WHY I DO
WHAT I DO
Honestly, I have never found anything else that I love more than creating clothes. I tried hard to study
something reasonable and worked in proper jobs with lots of convenient safeties, but during all that time I never stopped doing clothes. So one day, I took all my courage in both hands, quit my job and opened a shop named Studio Hertzberg. I experimented a lot, founded a menswear label, founded another womenslabel. But it never made that special klick.
Then, two years ago, I opened another shop called Wood Stories. By the way, both shops are located in
Berlin, Neukölln near Richardplatz.
And finally, 2017 was the year when I started to develope flowmance.
Flowmance for me is a matter of my heart
project. I feel I finally created the brand with the clothes, I always wanted to wear.
Feminine, colourful, yet a hint of elegance and all made fair and sustainable.
In the summertime, I work together with various artists from all over the world who love to create flower patterns for my young label.
I love flowers and the artists I am working
with, as well. I mean who doesn't love flowers? I'm so thankful to all of them to take their time and talent
to support my mission. Also, one day I want to create my own flower designs, but I still need to practice
some more :)
When I released my first collection in 2018, I only produced 300 pieces and some models were
sold out in a few days. I never expected this feedback.
So I am so happy now to follow my hear and my mission.
Step by step I want flowmance to be available for you in many places and of course, online.